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Yahoo! advertising is comprised of many online advertising options. In this article we explore some of the Yahoo! advertising choices and how they can assist you with your online business marketing and advertising plans. See how Yahoo! advertising compares.
What Are Yahoo!'s Advertising Offerings?
Yahoo!'s presentation of its advertising makes it really confusing to understand their offerings. This is because they provide radically different material on different pages, redundant material, conflicting material, and jargony, unclear product descriptions.
Yahoo!'s Advertising According to Its Small Business Page
If you go to the Yahoo! Small Business page, there are only two references to advertising. On the one hand, they promote advertising on both Yahoo! Search and Bing from a single account. On the other hand, they refer to Yahoo! My Display Ads, which are ads run on the Yahoo! network.
Yahoo!'s Advertising According to Its Products & Solutions Page
But if you go to their Products & Solutions page, you get a very different impression. On this page, it states that Yahoo! offers different types of advertising solutions focused on particular audiences, on the one hand, and through a range of 22 products (of which Search Advertising and Yahoo! My Display Ads are only two of the selection) on the other. When you actually look at the products, however, some of them turn out to be subsets of other descriptions, so their aren't actually 22. The lack of categories and subcategories in the products list proves to be misleading, time-consuming, and unhelpful. Some of the descriptions are so unclear that it's very difficult to distinguish exactly what the product or service is and how it may differ from other products and services.
This page lists two Yahoo! partners, Comcast and eBay. But this is confusing because Yahoo! also has an alliance with Microsoft, according to the other page, and here, Microsoft isn't mentioned at all.
The audience targets are:
Note that there is no category for anyone over age 65, so if your products are made for older adults, it's unclear how Yahoo! would serve you.
The products are:
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